Microsoft has released a series of travel posters showing destinations that can be reached for $499, the cost of an XBox 360 console. New York from $499. XBOX 360. More games. More destinations. World Cup 2007 Barbados from $499. XBOX 360. More games. More destinations. “Space travel from $499. XBOX 360. More games. More destinations”. This poster features the space ship, Normandy, from the game, Mass Effect.
The XBox Travel Poster advertising campaign was developed at Australian advertising agency McCann Erickson, Sydney, by creative director David Brownlow, art director Sarah Keene, and copywriter Brendan Willenberg.