http://theinspirationroom.com/daily/2007/xbox-360-cops-and-robbers-tv-advert-banned/ Advertising creativity from around the world Mon, 13 Feb 2012 11:00:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://theinspirationroom.com/daily/2007/xbox-360-cops-and-robbers-tv-advert-banned/comment-page-1/#comment-4983 deadthevideo Thu, 26 Jun 2008 09:04:03 +0000 http://www.duncans.tv/2007/xbox-360-cops-and-robbers-tv-advert-banned#comment-4983 Surely Microsoft were aware that an advert like this was going to be banned. The relationship between viewers and advertisers regarding video games is very love-hate. I can remember a past incident where Microsoft's first X-Box advert depicting a person's 'life' over a short length of time, with birth, life and death occurring in quick succession causing widespread upset. Sony were no better, with a Playstation 2 ad showing a car crash and a Primeval video game ad (nothing to do with the British T.V. series) showing a woman's face turning into an animal's face both got the chop, but the Ghost Hunter ad set in a girl's bedroom was saved as the campaign ended before the British Advertising Standards Authority could take action. It's time for advertisers to think really carefully in future video game console advertising. Surely Microsoft were aware that an advert like this was going to be banned. The relationship between viewers and advertisers regarding video games is very love-hate. I can remember a past incident where Microsoft’s first X-Box advert depicting a person’s ‘life’ over a short length of time, with birth, life and death occurring in quick succession causing widespread upset. Sony were no better, with a Playstation 2 ad showing a car crash and a Primeval video game ad (nothing to do with the British T.V. series) showing a woman’s face turning into an animal’s face both got the chop, but the Ghost Hunter ad set in a girl’s bedroom was saved as the campaign ended before the British Advertising Standards Authority could take action. It’s time for advertisers to think really carefully in future video game console advertising.

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