WWF Tree in Forests for Life
World Wildlife Fund (WWF) Thailand commissioned this award-winning print advertisement and billboard, “Tree”, in which forestry workers rest and eat in the shade of the one remaining tree. The text: “Forests For Life”.
The WWF Tree campaign was developed at Ogilvy Thailand, Bangkok, by executive creative director Wisit Lumsiricharoenchoke, copywriters Kulvadee Doksroy and Khanitta Wichitsakonkit, art director Gumpon Laksanajinda, producer Paiboon Suwansangroj, account supervisors Jiravara Virayavardhana and Phannika Vongsayan, photographer and image composer Anuchai Secharunputong via Remix Studio.
The print advertisement won a Gold Lion for Print at Cannes 2007.