WWF India connected the need for planting trees with the plight faced by soldiers in barren landscapes. If the land dies, you die. We’re shown a lake, stones and hill in a desolate state.
Credits
The ‘Plant More Trees’ campaign was developed for WWF India at Ogilvy & Mather India by creative director Nitin Srivastva, art director Shailender Mahajan and copywriter Radhika Singh, with photographer Manoj Jain.
