WWF Plant More Trees In India
WWF India connected the need for planting trees with the plight faced by soldiers in barren landscapes. If the land dies, you die. We’re shown a lake, stones and hill in a desolate state.
The ‘Plant More Trees’ campaign was developed for WWF India at Ogilvy & Mather India by creative director Nitin Srivastva, art director Shailender Mahajan and copywriter Radhika Singh, with photographer Manoj Jain.