WWF Warnings On Environmental Impact of Golf Courses

World Wildlife Fund Turkey launched an advertising campaign warning about the environmental impact of golf courses, including these two posters, “Sponge” and “Axe”.

Green and yellow sponge in WWF Golf Course print ad


The text translated into English: “A golf course means the absorption of 15000 cubic metres of water! Millions of cubic metres of water will be spent for the irrigation of the new golfing facilities to be built on our Southern shores. The water resources of the region are indeed too limited to meet the needs of the new facilities. Help us to prevent this.”


Golfer wields an axe in WWF Golf Course print ad

The text translated into English: “200,000 trees with one strike! Millions of m3s of water will be spent for the irrigation of the new golfing facilities to be built on our Southern shores. The water resources of the region are indeed too limited to meet the needs of the new facilities. Help us to prevent this.”

Credits

The campaign was developed at Ogilvy & Mather Istanbul by creative director Tibet Sanlıman, creatives Ergin Binyıldız, Can Pehlivanlı, Cengiz Pulgu and Rosita Habib, agency producers Onur Mis Kafadar and Okan Cezayirli, and photographers Nejat Talas and Uğur Vidinligil. The posters won a silver award at Epica 2006.