World Wildlife Fund Turkey launched an advertising campaign warning about the environmental impact of golf courses, including these two posters, “Sponge” and “Axe”.
The text translated into English: “A golf course means the absorption of 15000 cubic metres of water! Millions of cubic metres of water will be spent for the irrigation of the new golfing facilities to be built on our Southern shores. The water resources of the region are indeed too limited to meet the needs of the new facilities. Help us to prevent this.”
The text translated into English: “200,000 trees with one strike! Millions of m3s of water will be spent for the irrigation of the new golfing facilities to be built on our Southern shores. The water resources of the region are indeed too limited to meet the needs of the new facilities. Help us to prevent this.”
Credits
The campaign was developed at Ogilvy & Mather Istanbul by creative director Tibet Sanlıman, creatives Ergin Binyıldız, Can Pehlivanlı, Cengiz Pulgu and Rosita Habib, agency producers Onur Mis Kafadar and Okan Cezayirli, and photographers Nejat Talas and Uğur Vidinligil. The posters won a silver award at Epica 2006.
via Elmaalshift and Houtlust
Loading ...
dominic on Dannon Oikos: The Best Yogurt Tease: 
Peter on Rugby World in Union: 
Amber on 5 Seeds Not As Sweet As You Think: 
Emery on Bridgestone Performance Balls and Puck: 
Tio on Target Every Colour You Can Dream Of: 
Daniel Rogers on Dannon Oikos: The Best Yogurt Tease: 
Jesus_Marley on Dannon Oikos: The Best Yogurt Tease: 
Nick Dean on Dannon Oikos: The Best Yogurt Tease: 
Pingback: WWF 提提你：高爾夫球危害生態健康 « TV(B) made me open this