Worksafe Pose Honest Questions

Worksafe, Victoria Workcover Authority in Australia, has used a provocative television advertising campaign to remind busy and pressured managers and supervisors to keep work place safety a top priority.

Would you do what you ask your workers to do?

The TV clip shows workers being asked to take unacceptable risks for the convenience of their line managers. The consequences are spelt out in each request. For whatever reason, each employee says yes, powerless to do any different. Scenarios in construction, manufacturing, warehousing, farming and the office complement the message of ‘Homecomings’ which is now shown in New South Wales, Queensland, and Western Australia. Click on the image below to play the video.

Work Safe Week was held in the state of Victoria October 22 – 26. WorkSafe’s Executive Director, John Merritt, said with 20 deaths reported this year and many more serious incidents, a reality check was needed. “The campaign reinforces the idea that workers’ attitudes to safety are heavily influenced by their immediate manager or supervisor. They need to think ahead when deciding how work is to be done. Where a good example and expectations are set, a strong safety culture can be established and maintained.”

Mr Merritt said that while most supervisors have safety as a high priority, WorkSafe research found it was sometimes put aside as a result of other pressures.

Nearly 30,000 serious injuries (82 a day) were reported to WorkSafe last financial year. The impact on business, in treatment and rehabilitation costs alone, is around $1-billion every year.


The Worksafe Hazards ad was developed at Grey Melbourne by creative director/copywriter Nigel Dawson, art director Peter Becker, and agency producer Sandi Gracin.

Filming was shot by director Tony Rogers via Renegade, Melbourne, with director of photography Germain McMicking and producer Jen Livingstone. Editor was Tim Parrington.