Worksafe Homecomings

Here’s a touching public service advertisement, part of the ‘Homecomings’ campaign from WorkSafe and the Victorian WorkCover Authority. The campaign has just won the marketing program of the year and first prize in the social marketing category at the Australian Marketing Institute’s Awards for Marketing Excellence. The TV ad shows a range of people coming home from work. Tension is built throughout the ad as one boy bounces his basketball, anxiously waiting for his father. “The most important reason for making your workplace safe, is not at work at all”.

Boy waits for his dad in Worksafe Homecomings ad


The Victorian campaign proved so successful that three other states have adopted it.

Click on the image below to play the video in YouTube

Filed under: Commercials, Worksafe

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  • Kirsten

    This may seem like an odd request, but here goes…

    Just wondering if you can tell me who sings the vocals for one of your Worksafe TV advertisements – the one where the young girl is performing in a school play and is waiting for her dad to be a part of the audience.
    Would love to know the singer/song please….

    Thanks in anticipation – Kirsten

  • tim

    Here With Me
    by Dido
    from the album No Angel