The Wireless Foundation, the National Center for Missing & Exploited Children (NCMEC), and the U.S. Department of Justice, recently launched a Wireless AMBER Alerts™ campaign in cooperation with The Advertising Council. The campaign, developed at Merkley & Partners was rolled out during Advertising Week 2007 (September 24-28) in New York City, through new TV, radio, and print PSAs.
Initially launched in May 2005, the Wireless AMBER Alerts initiative is a way to extend the AMBER Alert program by reaching out to the nearly 70 percent of the American population that uses wireless devices. Statistics show that when a child is abducted, the first three hours are most critical to recovery efforts. Since its creation, the AMBER Alert program has helped reunite more than 360 children with their families. To sign up for alerts, or to learn more about the campaign, visit www.wirelessamberalerts.org.