Wilkinson Fight For Kisses

Wilkinson Sword, the UK arm of Schick, has launched a television and online campaign, Fight For Kisses, promoting the Quattro Titanium razors and blades in France. The 2 minute TV ad begins with an ominous shot of a laundry in which a baby in nappies is skipping with his mother’s bra. The story of the Oedipus complex begins…

Baby, mother and father in Wilkinson Fight For Kisses


There was a time when babies had a great life. The softness of their skin got them all their mom’s attention. Then one day, fathers discovered a special weapon. From now on, fathers and sons can fight on equal terms. Men can now take revenge and win back their wives. To get their moms back, there is no choice but to fight. Fight for Kisses. The spot finishes with an invitation to play the game, Fight For Kisses, online at www.ffk-wilkinson.com .

Click on the image below to play the video in YouTube

Il fut un temps où les bébés menaient une vie de rêve. La douceur de leur peau leur permettait d’accaparer leur mère. Mais un jour, les pères découvrirent une arme spéciale. Désormais, pères et fils peuvent lutter a armes égales. Les hommes peuvent maintenant reconquérir leur femme. Pour récupérer leur mère, il n’y a pas d’autre choix que de se battre.

Credits

The Wilkinson Fight For Kisses advertising campaign was developed at JWT Paris and 5ème Gauche, Paris by copywriter Vincent Pedrocchi, art directors Xavier Beauregard and Yann-Gael Cobigo, agency producer Elisabeth Boitte, account supervisor Olivier Sebag, account managers Florent Sallard, Chloé Larmurier and Cyrine Boussena.

Schick Wilkinson Sword advertising staff were Eric Oriot, Catherine Brandenberger and Stéphane Rosen.

Animation was developed by Akama Studio via Wanda Productions, Paris, by a team including art director Alexandre Ada and director of animation Cédric Jeanne (Alex & Cédric). See the Akama Studio MySpace site.

The game was developed at Gimagin.

Music was by Midnight Run and Xavier Berthelot.

Baby and father in Wilkinson Fight For Kisses

Baby lifts trunk in Wilkinson Fight For Kisses

Newspaper shot in Wilkinson Fight For Kisses

  • Nico

    Bonjour pourriez vous me dire ou trouve la music de fight for kisses ? merci

  • sweet_kiss

    wow!!!that’s gonna be soooo goooooooooood XD!!!

  • evren

    adfad

  • http://onzereuniesite.blogspot.com Jan W. van Barneveld

    My old friends and I enjoy of your website, especially the film in it…

    Greetings from

    Rien, Jef, Jan Jippe, Wim and I, Jan Willem

  • Max Winchester

    Please guys I’ll die to get the song in this commercial
    Please release this song out

  • http://gravatar.com/osssman osssmanf

    where can I get the song?