White Ribbon Day Films Worth The Embarrassment

The White Ribbon Foundation in Australia has recruited players from three football codes to appear in television ads to appeal to men to support White Ribbon Day, Nov 25, the United Nations International Day for the Elimination of Violence Against Women. Brendan Cannon, Jason Johnson and Gordon Tallis each talk about the embarrassment of wearing the uniform of an opposition team being nothing compared to the feeling they have when the look at the extent of violence against women in Australia.

Brendan Cannon in All Black jersey

Brendan Cannon, former Wallaby rugby union player, wears an All Black jersey. Click on the image below to play the video.

Jason Johnson, former Essendon AFL player, wears a Carlton guernsey. Click on the image below to play the video.

Gordon Tallis, Queensland NRL player normally in maroon, wears a NSW Blues jersey. Click on the image below to play the video.


The Worth the Embarrassment campaign (three 30-second TVCs, three 30-second radio ads, three press and three magazine ads) was developed pro bono at Saatchi & Saatchi Australia, Sydney, by creative director David Nobay, copywriter Simon Armour, art director Shannon Sutherland.

Filming was produced at 8 Commercials. Post production was done at Postmodern, Sydney.