What came first – Easter Chicken or Easter Egg?
The Uniting Church in Australia, Queensland Synod, has launched another postcard and poster campaign promoting its Easter events. The advertising campaign focuses around a chicken and an egg, asking the simple question, “What came first?”. The postcard adds the tagline, “Explore Life’s Bigger Questions”. The campaign was provided to churches along with PowerPoint template and a press release for local distribution. The Synod Communication Team behind the campaign were Bruce Mullan (creative director), Osker Lau (photographer and art director) and Mardi Lumsden (copywriter). The campaign has also been used by the Uniting Church in other states.