Wesley and Scouts Say Time Is Precious

Scouts Queensland and the Wesley Research Institute in Brisbane, Australia, have formed a special working relationship and are working together to improve the quality of life of medical patients all over the world through research. They’re raising awareness in the community about this research in a TV ad with the message, “time is precious”. Researchers and patients between them count the seconds, “Tick”, “Tock”.

Boy in Wesley Research and Scouts commercial

Click on the image below to play the video.


The campaign was developed at cummins&partners, Brisbane. Filming was shot by director Brendan Williams. Post production was done at Cutting Edge.

The 30-second TVC was launched 13 September at the Institute to a gathering of board members, sponsors, staff and supporters. The TVC will air with the support of Channel Seven in the hope of raising awareness of the institute. Media is being handled by Mitchells Media.