Weird World of Sports

Bill and Ben, the irreverent comedy duo from TV3’s Pulp Sport in New Zealand, have launched Weird World of Sports, a nationwide competition to invent new sports. Central to the campaign is a series of video clips in which misconceived sports go wrong. The campaign was kicked off with a mass game of Waterball at University of Auckland on July 18, combining beach volleyball with water balloons.

Invent a Sport - Crugby

The aim of the exercise is to inspire New Zealanders to invent new sports and promote them with home made videos. To get the ball rolling, Bill and Ben have invented some new sports of their own: Crugby, combining New Zealand’s summer and winter codes, cricket and rugby; Figureboxing, a fusion of figure-skating and boxing; Keyboarding, an extreme water sport for computer nerds, and Weightball, combining paint ball and weight lifting.


Click on the image below to play the video.


Click on the image below to play the video.

Figure Boxing

Click on the image below to play the video.


Click on the image below to play the video.

“Weird World of Sports is a quest to find some new kiwi talent,” says Jamie Linehan aka Bill. “What better way to kick the rest of the world’s arse at sport than to invent your own? Let’s use our kiwi ingenuity to take the sporting world by storm!”

“Rugby and netball…boring,” says Ben Boyce. “We’re the land of number 8 wire and ugg boots goddamit! We can do better than that.”


The Weird World of Sports campaign is being developed by Y&R New Zealand, by creative director Chrissie Lahood, creatives Marianne Harvey, Anton Hart, Jeremy Southern, Katrina Jarratt, Bridget Bussell, account team Jason Wells, Rachael Schnurbusch, Fran Mill, interactive creative director Maya McNicoll.

Filming was shot by Jamie Linehan and Ben Boyce (Bill and Ben) via Shonky Productions.

See the WWOS print campaign.