Bundaberg Only In Australia

Bundaberg Rum is not the rum of England, it’s the rum of Australia. That’s the message in this anthem sung by iconic citizens of England to the tune of Jupiter, from the Planets Suite by Holst. The commercial includes a wide range of British residents, including Queen Elizabeth and members of her household. The voiceover: “Bundy Rum. Made for one country for one country only.” The spot finishes with an appearance from Bundaberg’s mascot, Bundy Bear, playing a trick from the airport control tower.

Queen and supporters in Bundy TV ad

Click on the image below to play the video.

Bundaberg Lyrics for We Wish England Was Australia

We wish England was Australia
We’d ditch our colder surf
Have our mates out for a Bundy
The greatest rum on earth.

We wish England was Australia
Every girl would be a sort
We’d proudly drink Bundy rum
We wouldn’t suck at sport

But England is not Australia
We don’t have Bundy rum
So until you send some over here
It’s Australia here we come


The Bundy anthem was developed at Leo Burnett, Sydney, by creative director Mark Collis, copywriter Stephen Coll, and agency producer Adrian Shapiro, account supervisor Sarah Palmer working with Diageo marketing manager Andy Gibson.

Filming was directed by Guy Manwaring, via Therapy Films (now at Sonny London).

The music from Jupiter is associated with Thaxted, a patriotic English hymn written by Cecil Spring-Rice in 1918, beginning “I vow to thee my country“.

David Griner at AdFreak points out that Bundaberg Rum is owned by an British company, Diageo.