http://theinspirationroom.com/daily/2007/wake-up-for-jc-penneys/ Advertising creativity from around the world Mon, 13 Feb 2012 00:47:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://theinspirationroom.com/daily/2007/wake-up-for-jc-penneys/comment-page-1/#comment-6515 deadthevideo Thu, 10 Jul 2008 12:34:50 +0000 http://www.duncans.tv/2007/wake-up-for-jc-penneys#comment-6515 I have never seen this ad, but from what I have read here, it doesn't seem like the sort of ad that would be popular. The idea of a mother sneaking into her children's bedroom and telling them to wake up because there is a sale on is very out of place for a clothing store chain. This is the sort of approach that is more associated with upfront child abuse adverts. Should a clothing store be doing this? I don't think so. Agencies set up to protect our children would quite likely try to get this ad off the air, and they would be justified - it simply sounds too menacing. I have never seen this ad, but from what I have read here, it doesn’t seem like the sort of ad that would be popular. The idea of a mother sneaking into her children’s bedroom and telling them to wake up because there is a sale on is very out of place for a clothing store chain. This is the sort of approach that is more associated with upfront child abuse adverts. Should a clothing store be doing this? I don’t think so. Agencies set up to protect our children would quite likely try to get this ad off the air, and they would be justified -- it simply sounds too menacing.

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