Medical Centre managers this month are encouraged to look after the interests of their waiting patients with this series of print advertisements for Australian Doctor‘s new magazine, Waiting Room. A woman stares, perhaps even thinking, having had ‘trash’ removed from her brain. Trash Weekly is removed from a patient’s body and discarded during surgery. Trash Weekly sits in a petrie dish, along with developing mould.
“Give your patients a trashyotomy. WaitingRoom. A healthier read. Coming soon.”
“Remove unhealthy material. WaitingRoom. A healthier read. Coming soon.”
“Stop ignorance breeding. WaitingRoom. A healthier read. Coming soon.”
The WaitingRoom advertising campaign is being developed at Ursa Communications, Sydney, Australia, by creative director/art director/copywriter Denis Mamo, art director/copywriter Helen Shortis, and copywriter Geoff Fischer, with photographer: Penny Clay via Katapolt and retoucher Cream.