Another Volkswagen print advertising campaign from France, this time using ice skating workmen to highlight the VW Transporter’s all wheel drive system. The text in each print advertisement and billboard: “4 Motion. All Wheel Drive System. Now available on Transporter”.
The ice skating campaign was developed at DDB Paris, by creative director Alexandre Hervé and Sylvain Thirache, art director Pierrette Diaz, copywriter Matthieu Elkaïm, account executives Julie Régis, Boris Langlois, and photographer Stefan Ruiz