Volkswagen Transporter Ice Skaters

Another Volkswagen print advertising campaign from France, this time using ice skating workmen to highlight the VW Transporter’s all wheel drive system. The text in each print advertisement and billboard: “4 Motion. All Wheel Drive System. Now available on Transporter”.

Pruner skates in VW Transporter print ad


Ice skaters in VW Transporter print ad

Ice skaters in VW Transporter print ad

Credits

The ice skating campaign was developed at DDB Paris, by creative director Alexandre Hervé and Sylvain Thirache, art director Pierrette Diaz, copywriter Matthieu Elkaïm, account executives Julie Régis, Boris Langlois, and photographer Stefan Ruiz

Filed under: Print, Volkswagen

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