The Inspiration Room

Volkswagen Golf Overtakes Faster With Short Cuts

Volkswagen promoted the Golf R 32 in 2006 with ‘Shortcut’, a magazine advertising campaign with digitally enhanced vehicles experiencing speed, each with the tagline, “Overtake Faster – The Golf R32 with 250 horsepower”.

Credits

The Short Cuts campaign was developed at DDB Dusseldorf by creative directors Raphael Milczarek, Heiko Freyland and Eric Schoeffler, copywriters Heiko Freyland and Felix Lemcke, art directors Raphael Milczarek and Fabian Kirner. Account supervisors were Benjamin Reininger and Louisa Ibing.

Photographer were Eberhard Sauer and Uwe Duttmann. Illustrator was Stefan Kranefeld.

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Location (Germany).

This entry was posted on Monday, January 8th, 2007 at 9:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Dusseldorf, Eberhard Sauer, Stefan Kranefeld, Uwe Duttmann, Volkswagen

Posted in Inspiration, Print Press Posters Billboards