Volkswagen has launched “Night Driving”, a TV ad for the VW Golf. A man drives through the streets at night to the sounds of “Don’t Blow It” from the Solaris soundtrack by Cliff Martinez. Richard Burton provides the voiceover: an excerpt from the Dylan Thomas play for voices: “Under Milk Wood”. The super: “When was the last time you just went for a drive. www.night-driving.com”
Click on the image below to play the Night Driving video in YouTube (HD)
Richard Burton recorded “Under Milkwood” for BBC radio in 1963. The narrative tells the story of the people of Llareggub (read it backwards).
Hush, the babies are sleeping, the farmers, the fishers, the tradesmen and pensioners, cobbler, schoolteacher, postman and publican, the undertaker and the fancy woman, drunkard, dressmaker, preacher, policeman, the webfoot cocklewomen and the tidy wives. Young girls lie bedded soft or glide in their dreams, with rings and trousseaux, bridesmaided by glow-worms down the aisles of the organ-playing wood….
You can hear the dew falling, and the hushed town breathing. Only your eyes are unclosed to see the black and folded town fast, and slow, asleep…”
Read the rest of the script and hear the whole play at www.undermilkwood.net.
The Volkswagen Night Driving spot was developed at DDB UK, London, by art director Shishir Patel, copywriter Sam Oliver, agency producer Lucinda Ker.
Filming was directed by Noam Murro via Biscuit Filmworks / Independent, London, with executive producers Shawn Lacy Tessaro, Eric Stern and Richard Packer, producer Jay Veal, director of photography Paul Cameron.