Volkswagen promoted its genuine parts service in New Zealand with these two posters, showing a cat and a deer’s head in the middle of parts diagrams. The text, “If you don’t use genuine parts you might as well use anything”.
Credits
The poster campaign was developed at DDB New Zealand, Auckland, by creative director Paul Catmur, art director Christie Cooper, copywriter Mikey Batt, and head of art Mike Davison, production manager Nick Conetta and account executive Paul Wilson.
Nice ad! Many owners prefer to have used VW accessories than new ones for price reasons. Used genuine parts may also be used provided that it is still in good condition.