Volkswagen Genuine Parts or Cat and Deers Head

Volkswagen promoted its genuine parts service in New Zealand with these two posters, showing a cat and a deer’s head in the middle of parts diagrams. The text, “If you don’t use genuine parts you might as well use anything”.

Volkswagen Genuine Parts with Cat

Volkswagen Genuine Parts with Deer's Head


The poster campaign was developed at DDB New Zealand, Auckland, by creative director Paul Catmur, art director Christie Cooper, copywriter Mikey Batt, and head of art Mike Davison, production manager Nick Conetta and account executive Paul Wilson.