The Inspiration Room

Volkswagen Genuine Parts or Cat and Deers Head

Volkswagen promoted its genuine parts service in New Zealand with these two posters, showing a cat and a deer’s head in the middle of parts diagrams. The text, “If you don’t use genuine parts you might as well use anything”.

Credits

The poster campaign was developed at DDB New Zealand, Auckland, by creative director Paul Catmur, art director Christie Cooper, production manager Nick Conetta, account executive Paul Wilson, copywriter Mikey Batt, and head of art Mike Davison.

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This entry was posted on Tuesday, May 1st, 2007 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Auckland, Volkswagen

Posted in Inspiration, Print Press Posters Billboards

2 Responses to Volkswagen Genuine Parts or Cat and Deers Head

1. venum@ says:

   May 4, 2007 at 11:19 am

   Nice ad! Many owners prefer to have used VW accessories than new ones for price reasons. Used genuine parts may also be used provided that it is still in good condition.

   Reply

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1. Down Under Shortlisted at Cannes says:

   June 19, 2007 at 11:26 am

   [...] Volkswagen Genuine Parts: Cat, Deer head DDB NZ, Auckland [...]

   Reply