The Volkswagen Caddy wagon holds seven people. Enough for a good time in the spa pool perhaps? Or a good time in the bar or dancing the French folk dance, the Farandole? Three print advertisements, using photography by Roger Ressmeyer, embed the Caddy in the heart of French good times.
Volkswagen Fun was created at DDB Paris by creative directors Alexandre Hervé and Sylvain Thirache, art directors Jean-Philippe Ridon and Frédéric Debruyker, account executives Julie Régis and Boris Langlois, copywriters Jean-Philippe Ridon, Frédéric Debruyker, and photographer Roger Ressmeyer.