Volkswagen Ultimatum for Jason Bourne
Volkswagen finds its way into the Bourne Ultimatum film launch with a series of tie-ins featuring the VW GT and the Touareg 2. In “Getaway Car” Jason Bourne (Matt Damon) and Nicky Parsons (Julia Stiles) get into a Volkswagen GT only to find themselves in the sights of a sniper. Through clever driving they manage to escape, leaving the sniper nauseated. The GT is the official Getaway car for the Bourne Ultimatum. In “NYPD” Jason Bourne careens around New York in the VW Touareg 2, trying to outrun an army of police cars. As he collides with a cop car, both vehicles flip through the air landing in a heap. Next thing we see is the Bourne character next to the Touareg seemingly unscathed and about to hurl an expletive, when the VW tag line flashes… “Safe Happens.”
Click on the image below to play the Getaway Car video.
Click on the image below to play the NYPD video.
The Volkswagen Bourne campaign was developed at Crispin Porter + Bogusky, by chief creative officer Alex Bogusky, VP/executive creative director Andrew Keller, VPs/creative directors Rob Strasberg and Tony Calcao, senior art director Colin Kim, senior copywriter Michael Danko, copywriter Steve Babcock, director of integrated production David Rolfe and senior integrated producer Dan Ruth.
Filming in New York and Los Angeles was directed by John Dolan via Anonymous Content with director of photography Bill Pope (The Matrix) and executive producer Andy Traines, head of production Sue Ellen Clair, head of commercials Dave Morrison, producer John Benet.
Editor Damion Clayton at Spotwelders, Los Angeles, worked with assistant editor Ted Stanley and executive producer David Glean. Colorist Stefan Sonnenfeld at Company 3, Los Angeles, worked with producer Taryn Mackprang.