Philippine Daily Inquirer drew attention to its journalism with “Volcanic Ash”, an outdoor billboard featuring a vehicle driving towards a landscape covered by a huge plume of smoke and ash. The text: “The Philippines Most Committed Newspaper.” The Volcanic Ash advertisement won a Bronze award at Cannes 2006 and Clio 2007.
Volcanic Ash was created at Ogilvy & Mather Philippines, Makati City, by creative director/art director Gavin Simpson, art director Alnair Langkay, copywriters Manny del Rosario and Sarah Ko, production manager Allan Bargo, account executives Bunny Aguilar and Caloy Sambrano
Photographers were Alberto Garcia, Ruben dela Cruz via Corbis Images and Visual Camp. Studio artist was Eloi Aranzamendez.