Vodafone Time Theft

Vodafone UK has launched a TV advert to promote its mobile internet services. The 60 and 90 second television commercials show an office worker who looks forward to lunch each day, the time he is set to meet his love interest, played by French actress Caroline Ducey. Set in a French city, the video shows the frustration felt when the man reaches the woman only to find himself back in his office. Finally he breaks free from Groundhog Day sequence, carrying his mobile phone and finding time to relive the lost moments of romance in the cafe, in Paris arcade, and in the sea.

Office worker arrives back from lunch in Vodafone Time Theft TV advert

Dame Judi Dench provides the voiceover: “Don’t let work steal the good parts of your day. Make work work around you instead with Vodadone mobile and broadband and get all those good bits back. Make the most of now.”

Nancy Sinatra sings, “The End (of the rainbow) a song originally recorded by Earl Grant in 1958. Nancy Sinatra recorded the song in 1966, on her album, Nancy in London.

Click on the image below to play the video in YouTube

Credits

The Vodafone Time Theft spot was developed at BBH London by creative directors Mike Mahoney and Nick Gill, and agency producer Helen Powlette.

Filming was shot by director Frédéric Planchon via Academy, London, with producer Lucy Gossage and director of photography Philippe Le Sourd.

Post production was carried out at Moving Pictures Company (MPC) by producers Graham Bird and Justin Brukman, VFX supervisor Xavier Fourmond and colourist Jean–Clément Soret.

Frédéric Planchon briefed Fourmond and Soret to emulate the airy, natural feel of the ‘nouvelle vague.’ The film was shot using anamorphic lenses to create a deep filmic quality which helps authenticate the French ‘look’.

The telecine brief involved two different looks; the office is ‘white,’ cool and slightly austere whereas the interior shots of the café were given a warmer redder hue. Some of the visual transitions were created by splicing together a print after having graded the print and the negative matching the print and then re-recording this action onto tape. Scratches and other film degradation were added manually, whilst other transitions were created digitally in Flame. These transitions are underlined by the audio track which shifts dramatically in style. Finessing, de-rig and clean up work was carried out in Flame and the heavy rain storm was enhanced.

Couple finally meet in Vodafone Time Theft TV advert

Lyrics for The End of the Rainbow

(words by Sid Jacobson /music by Jimmy Krondes)

At the end of a rainbow
You’ll find a pot of gold
At the end of a story
You’ll find it’s all been told

But our love has a treasure
Our heart’s can’t always spend
And it has a story without any end

At the end of a river
The water stops it’s flow
At the end of a highway
There’s no place you can go

But just tell me you love me
And you are only mine
And our love will go on ’til the end of time

At the end of the rainbow
You’ll find a pot of gold
At the end of a story
You’ll find it’s all been told

But our love has a treasure
Our heart’s can’t always spend
And it has a story without any end

At the end of a river
The water stops it’s flow
At the end of a highway
There’s no place you can go

But just tell me you love me
And you are only mine
And our love will go on
‘Til the e-end of time
‘Til the end of time …

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in TV Ads Cinema and Online Videos, Vodafone and tagged , , , , . Bookmark the permalink.
Location UK UK

4 Responses to Vodafone Time Theft

  1. adswatcher says:

    Great ads, but bad cliché end of story. THX for lyrics.

  2. Congratulations to all the people involved in this advert. It’s a thing of real beauty. Well done to Vodafone for providing the budget for it and airing it to the nation I hope it achieves a good deal of sales for you.

  3. do have a full copy (mono) says:

    Very clear and full version of the 1966 Nancy Sinatra version

  4. A Williams says:

    Do have a full version of this 1966 Nancy Sinatra copy

Leave a Reply