Vodafone Monk Talks
Vodafone Australia is promoting the $29 Jumbo Cap and $49 Maxi Cap with a tongue-in-cheek TV ad featuring a monk who leaves his monastery for the world beyond. It’s clear from the use of written sign language that the monk and his colleagues have taken a vow of silence. As he stands in the middle of a busy city the monk sees a sign, perhaps from God, definitely from Vodafone. The text, “Talk. Talk. Talk. The next scene shows the monk in a night club, talking excitedly on a mobile phone.
The Vodafone Monk Talk ad was developed at newly formed creative agency Brain Surgery by Mick Hunter and Ian Morton.
Vodafone’s media agency is Ikon Communications.