Vodafone in 2006 appealed to the ‘live for today’ lifestyle with a effects-laden TV ad, Mayfly. A mayfly hatches in a rainforest, flies into the sky for a look before zooming down again for a day of fun. He zips down a leafy waterslide, goes for a ride on a leafy boat, plays tennis with … Continue reading Vodafone Mayfly makes the most of now