Vodafone NZ provides a one-minute commentary on the ways in which life has changed in “Make The Most Of Now”, a TV ad that could be shown in a number of national settings. “Isn’t the world a great place? I mean just think of all the things we can do now! You can change the colour of your hair, your skin and even your eyes. You can have a virtual pet, an online friend, a second life! You can become a millionaire by selling for a dollar each. You can go back to school after you’ve retired. Men can stay home and look after the kids while women go to work and bring home the bacon. If you don’t have boobs you can just go buy a pair. You can dial a hubby. You can get donuts in 564 different flavours and entertain the whole world from your living room. Now we can do all these great things so let’s make the most of it. Vodafone… make the most of now…”
Click on the image below to play the video in YouTube
The Vodafone Changing Times ad was developed at Colenso BBDO, Auckland, by creative director Richard Maddocks, copywriter Anna Boothroyd, art director Maria Lishman, agency producer Jen Storey.
Music and music rights were arranged at Liquid, Auckland.
Post production was done at Oktobor, Auckland.