Vitaplex, a health supplement in Australia, was promoted in December 2006 with a series of print advertisements spoofing the well known motivational posters. The Vitaplex brand, owned by Carlson Health, is associated with the tag line, “Feel The Difference.” SPIRIT is often broken by aching joints. Glucosamine 1500 Complex joint health with chondroitin. IMAGINE A world where you can pee freely. Prostex high potency prostate formula with saw palmetto. COURAGE Is sitting through a meeting with irritable bowel syndrome. Probiotic fridge-free for healthy digestion. GOALS Are hard to achieve if you can’t remember them. Brahmi 6000 Plus Memory Formula. DREAMS Are difficult to come by if you can’t fall asleep. Sleep well valerian 2500 lus insomnia relief.
The Vitaplex Motivational Posters advertising campaign was developed at Three Drunk Monkeys, Sydney, Australia, by art directors/copywriters Justin Drape and Scott Nowell, with photographers/typographers Jo McRyan and Justin Theng.