Virgin Money in Australia has come out with an advertising campaign featuring geriatric lovers, celebrating long term love and loyalty in the bedroom as well as the mortgage market. Real-life couple Bill and Glenys Henderson are in their garden when a hose produces a wet t-shirt effect. Things steam up from there, with a knowing look leading to a loving nook. The longer you’re in a relationship the better it should get…
Click on the image below to play the video in YouTube
The TV ad is linked with a provocative print campaign, online interactive site and a competition in which couples get to renew their vows at Bondi Beach, Sydney. This campaign is in stark contrast to advertising for Virgin Mobile which encourages people to ditch their loyalties and switch when it suits, developing the plan that suits the individual.
The Everlasting Love campaign was developed by BWM, Sydney by executive creative director Rob Belgiovane, creative director Luke Chess, art director Lani Devine, copywriter Jen Barnett and agency producer Abby Hunt.
Filming was shot by Rosey at Radical Media.