Vinnies Christmas Appeal

Vinnies, The St Vincent De Paul Society in Australia, are challenging the public to take another look at Christmas this year. This TV ad, Wish List, supplements a print advertising campaign, reminding viewers that every Christmas there are people facing the nightmare of eviction, loneliness and homelessness.

St Vincent Christmas Appeal TV ad 2007

Click on the image below to play the video.


The St Vincent de Paul campaign was developed at Clemenger BBDO, Sydney, by creative director/art director Rocky Ranallo and art director/copywriter Gary Dawson. Filming was directed by Mark Furmie via Filmgraphics.

Music is by Samantha Fonti.

The TV ad is available for download at in 15 second and 30 second versions, in both quicktime and mpg formats.

See my post on the print campaign.