Vigorsol The Legend Chipmunk

Vigorsol, the Perfetti confectionery from Italy, is one of the stars in The Legend, the story of a flatulent chipmunk’s fresh air explosion saving the day. “Nothing could stop the forest fire except maybe a miracle”. And that miracle of course is a squirrel sucking on Vigorsol Air Action, a mint that provides a fart with freezing results. “And oh how the people rejoiced!”

Chipmunk eats Vigorsol Air Action gum

Click on the image below to play the Legend video in YouTube


The Vigorsol Legend spot was developed at BBH, London, by creative director Nick Gill, creatives Verity Fenner and Claudia Southgate, and agency producer Olly Chapman.

Filming was shot by Ben Dawkins via Stink, London, with producer Sophie Kluman.

Post-production was done at Moving Picture Company by 3D lead Jake Mengers, 3D team Jorge Montiel, Duncan McWilliam, Andreas Graichen, Will Broadbent, Ali Dixon, Tony Thorne, Matte painters Henrik Holmberg, James Bailey, Shake compositers Becky Roberts, James Russel, Kim Stevenson.

The spot went to air in Italy on March 18, 2007, and was spread virally through the world with alternative voice overs.

  • Ian Mack

    Vigorsol seems to have a scatalogical and indecent attitude towards TV advertising. They had the man with elongated nipples. Now they have a squirrel’s frozen fart as an Ad theme.

    This is an Italian company which has odd ideas about TV advertising. An Ad company in London turned their mad idea into reality.

    These are all exceedingly stupid people. They think they are expanding TV advertising. But all they are doing is disgracing it. I hope the Italian confectionary company goes bust – and also the London Advertising company that sold out by providing such a crap Ad.

    Is there any justice in this world?

  • Bill

    I think you need to calm down and get a life. why cant you just enjoy it (like the majority of people)for the creative and fun piece of art that it is. You should do some more research and learn that it has been extemely successful and had beennominatedfor several animation awards.
    So please lighten up kid.

  • Ian Mack

    Hi Bill,

    Where do squirrel’s frozen farts or elongated nipples fit in a sales campaign for sweets and lollies? You see fun and creativity in all this. I see creative bankruptcy and childish lavatory humour.

    Success and nomination for animation awards are hardly any excuse for these lapses in elementary public decency.

    I realise advertising people live in a mad bubble, divorced from the real world, and constantly trying to broaden ‘creativity’.

    I reach for my remote every time TV Ads come on!

    Eventually, millions of TV remotes will shut out the abominable, glacier-sized Ad blocks that increasingly infest our TVs today.

    When that happens, you will know where to stick those frozen squirrel’s farts.

  • cippi

    who ever you are, this ad has probably sold a gazilion packets of chewing gum. wether it’s good or bad, what’s good is wether it gets noticed. and that is what the advertiser is try to do. it’s hard enough making an ad. at least lets make one we all remember, love, slag off, hate, enjoy, pity, laugh at rather than the day to day drivel that passes us by without a breath.

  • Ian Mack

    I don’t know the sales figures for vigorsol.

    They may well have fallen disasterously as a result of these silly campaigns.

    It is not OK to make ads only if they are memorable. That leaves out the moral component. TV ads that are plain silly, indecent, scatalogical, contain childish lavatory humour etc., do not improve society. They leave us all lots worse off.

    TV advertising agencies need to realise a fundamental principle. They have funding, sometimes in the millions of dollars, to sell a product. The campaigns they devise should always take into account prevailing community boundaries. But agencies seldom do so. They want to push the boundaries – like squirrels’ farts and elongated nipples…

    It’s possible – even likely – that there are demographic misfits who don’t know what morals are (including people in advertising). But I doubt if appealing to them with weird campaigns will provide profits to producers – in this case, Vigorsol.

  • Dave the TimeLord

    So this is called trolling… but a person being just that stupid is just as possible. “TV ads that are (…) do not improve society.” Well, TV ads do not improve society full stop. How isn’t the non-serious Cippi better than hundreds of ads that only manipulate you and make you think that you need product X to be a valuable member of the society?

    After five long years, Ian has been fought off, Justice has been done. No need to thank me, time means nothing to Dave the TimeLord.