Vigorsol, the Perfetti confectionery from Italy, is one of the stars in The Legend, the story of a flatulent chipmunk’s fresh air explosion saving the day. “Nothing could stop the forest fire except maybe a miracle”. And that miracle of course is a squirrel sucking on Vigorsol Air Action, a mint that provides a fart with freezing results. “And oh how the people rejoiced!”
Click on the image below to play the Legend video in YouTube
The Vigorsol Legend spot was developed at BBH, London, by creative director Nick Gill, creatives Verity Fenner and Claudia Southgate, and agency producer Olly Chapman.
Post-production was done at Moving Picture Company by 3D lead Jake Mengers, 3D team Jorge Montiel, Duncan McWilliam, Andreas Graichen, Will Broadbent, Ali Dixon, Tony Thorne, Matte painters Henrik Holmberg, James Bailey, Shake compositers Becky Roberts, James Russel, Kim Stevenson.
The spot went to air in Italy on March 18, 2007, and was spread virally through the world with alternative voice overs.