VB, the Foster’s beer of choice for many Australians, is the inspiration for a symphonic piece of music played by the Melbourne Symphony Orchestra and Orchestra Victoria using nothing but VB bottles. The orchestra rises for the conductor before launching into a wind and percussion piece. The ad finishes with the climax: bottles dropped onto the floor via timpani.
Click on the image below to play the video.
The VB Symphony concept was developed at George Patterson Y&R, Melbourne, by executive creative director Paul Catmur, art director Ben Couzens, copywriter Jim Ingram and agency producer Romanca Jasinski.
Music was arranged and conducted by Cezary Skubiszewski.