VB Symphony

VB, the Foster’s beer of choice for many Australians, is the inspiration for a symphonic piece of music played by the Melbourne Symphony Orchestra and Orchestra Victoria using nothing but VB bottles. The orchestra rises for the conductor before launching into a wind and percussion piece. The ad finishes with the climax: bottles dropped onto the floor via timpani.

VB Symphony Orchestra

Click on the image below to play the video.


The VB Symphony concept was developed at George Patterson Y&R, Melbourne, by executive creative director Paul Catmur, art director Ben Couzens, copywriter Jim Ingram and agency producer Romanca Jasinski.

Filming was shot by Nice Trees (director Ben Saunders and director of photography Germain McMicking) via The Directors Group, Melbourne. Editor was Jo Scott at The Butchery.

Music was arranged and conducted by Cezary Skubiszewski.