Valspar Paint Colors of Nature

Valspar, the paint manufacturer, connects the colors of nature with paint colors in these TV ads. We’re shown square-shaped gaps in icebergs, autumn leaves, shorelines, winter trees, desert dunes, and snowy mountains. “Bring all the beautiful durable colors of nature home. Valspar… the beauty goes on.”

Square hole in mountain in Valspar TV commercial


The Colors of Nature campaign was developed at Euro RSCG Chicago by executive VP/chief creative officer Steffan Postaer, senior VP/executive creative director Blake Ebel, creative director/art director Amanda Butts, associate creative director/copywriter Elyse Maguire, and executive producer Monica Wilkins.

Filming was directed by Max Malkin via HSI Productions by executive producer Michael McQuhae, line producer Suzanne Hargrove, and Film Planet executive producer Karin Stuckenschmidt.

VFX and final online editing were done at Method Studios by executive producer Neysa Horsburgh, producer Rachel Koch, VFX On Set Director Gil Baron, VFX artist Russell Fell.

Editorial work was done at Whitehouse Post by editor Kevin Zimmerman, executive producer Sue Dawson, senior producer Gail Butler.

Sound was designed and mixed at Sound Slave Audio by engineer Shawn Ballman.

Telecine was done at Company 3 by colorist Steffan Sonnenfeld.

Music was composed by Jonathan Elias and produced by Kala Sherman at Elias Music.

See the Valspar print campaign.