Valspar has launched a TV and print campaign promoting its nature-inspired colors. These three print advertisements show an iceberg, a rock and a red-leaved tree each with a square of nothingness corresponding with the square paint sample below. “Bring the beautiful, durable colors of Nature home. After 200 years in the paint business, we’ve created the ultimate combination of beauty and performance. Valspar Paint: thick one-coat coverage, a lifetime warranty and thousands of colors that stand the test of time, just like nature itself.”
The campaign was developed at Euro RSCG Chicago by EVP/chief creative officer Steffan Postaer, SVP/executive creative director Blake Ebel, creative Director/art director Amanda Butts, associate creative director/copywriter Elyse Maguire, executive producer Monica Wilkins.
See the TV ad associated with this campaign, including information on the music used, at The Inspiration Room Daily.