Valspar Paint Beauty Goes On In Nature

Valspar has launched a TV and print campaign promoting its nature-inspired colors. These three print advertisements show an iceberg, a rock and a red-leaved tree each with a square of nothingness corresponding with the square paint sample below. “Bring the beautiful, durable colors of Nature home. After 200 years in the paint business, we’ve created the ultimate combination of beauty and performance. Valspar Paint: thick one-coat coverage, a lifetime warranty and thousands of colors that stand the test of time, just like nature itself.”

Iceberg in Valspar print ad

Rock in Valspar print ad

Red leaved tree in Valspar print ad

Hay bale in Valspar print ad


The campaign was developed at Euro RSCG Chicago by EVP/chief creative officer Steffan Postaer, SVP/executive creative director Blake Ebel, creative director/art director Amanda Butts, associate creative director/copywriter Elyse Maguire, executive producer Monica Wilkins.

See the TV ad associated with this campaign, including information on the music used, at The Inspiration Room Daily.

  • Abby

    Can you tell me where I can find the music that is playing in the background? It’s beautiful.

  • michael

    I am also interested in the backround music. I viewed your commercial on the ellen degeneres website. If i had a house to paint, i would try yours.

  • Paul

    The song is called : The Great Divide
    The album is called : American Dream
    The artist is : Johnathan Elias

    The part used in the commercial picks up at around 3min 10seconds into the song so if you listen to the sample on iTunes it does not sound like the same song…but it is.

  • Carolyn Contois

    This must be where I saw a magazine ad showing a blank paint chip strip against a blue sky. The sky went right down the line from dark hue to lightest, just like the sky itself. Couldn’t get that out of my head. It’s oneof the most clever ads I ever saw.

  • Kevin

    The Album its really called: American River, the rest is right. See it at