V Inspired Animation

V has launched a new brand vendetta in New Zealand, revitalizing the energy drink’s love affair with Kiwi consumers. The television advertising campaign replaces the little-known phrase, “It all starts with V” with the word, “Inspired”.

Man reaches for headphones in V Crying TV ad

Crying

Drinking V to cope with a stressed family has unexpected consequences…

Click on the image below to play the video in YouTube (HD)

Date

In the drive-in movie theatre a young man is frustrated with his girlfriend’s lack of attention. She’s more interested in the guy on the big screen. Inspired by a swig of V, he changes the radio station to play a song to inspire the old couple in the next car. The resulting chain reaction leads to fireworks and rocking cars in the parking lot.

Click on the image below to play the video in YouTube

Credits

The V Inspired campaign was developed at Colenso BBDO by creative director Richard Maddocks, copywriters/art directors Anne Boothroyd and Maria Lishman, agency producer Richard Mayo-Smith and account manager Scott Coldham.

Animation was directed by Wilfrid Brimo via Wanda Productions, Paris.

Download the Inspiration Room iPhone app free at the iTunes App Store.
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Location New Zealand New Zealand

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