Utopolis Reality Sucks

Utopolis, the Belgian cinema group, has been encouraging the public to get back to the movies with “Reality Sucks”, a humorous print advertising campaign with allusions to Titanic and Free Willy.

Utopolis Reality Sucks Titanic

Utopolis Reality Sucks Free Willy


The Reality Sucks campaign was developed at Duval Guillaume, Antwerp, by executive creative directors Geoffrey Hantson and Dirk Domen, copywriter Sam de Vriendt, art director Bart Gielen, photographer Kris Van Beek, account supervisor Matthieu De Winter working with Utopolis marketing director Tania Piessens.