UNIFEM, the United Nations Development Fund for Women, has a campaign this year asking the hard question:What’s one of the biggest reasons for suffering from violence? Is it war? Racism? Extremism? Or simply being born a woman? The clip tells us that 1 in 3 women is a victim of violence: trafficking, honour killings, genital mutilation, sexual exploitation, rape, domestic violence. “So who will be next? Your mother, your sister, or daughter? Let’s end violence against women.”
Click on the image below to play the video in YouTube
The PSA was created at Leo Burnett London.