UNIFEM Lets End Violence against Women

UNIFEM, the United Nations Development Fund for Women, has a campaign this year asking the hard question:What’s one of the biggest reasons for suffering from violence? Is it war? Racism? Extremism? Or simply being born a woman? The clip tells us that 1 in 3 women is a victim of violence: trafficking, honour killings, genital mutilation, sexual exploitation, rape, domestic violence. “So who will be next? Your mother, your sister, or daughter? Let’s end violence against women.”

UNIFEM mourning wall

Click on the image below to play the video.

The PSA was created at Leo Burnett London.