Underdaks Wedding Ring

Holeproof, the Australian socks, sleepwear and underwear company, launched the Underdaks ‘pocket’ undies with a risque TV ad that remains a classic. A bridegroom and his best man are in the vestry of the church, preparing for the wedding. The best man searches through his clothes desperately trying to find the ring. His clothes come off, piece by piece, until there’s only the undies. He reaches into the front pocket and finds the ring. With delight he jumps into the arms of the groom. At that moment the door opens to the church, revealing the horrified faces of the bride and her family.

Men embrace in Underdaks wedding TV ad

Click on the image below to play the Wedding Ring video.


The Wedding ad was developed at The Campaign Palace by Doug Byrnes and Tim Hall. Doug is now at Spinach Advertising.

Filming was shot by director Jason Wingrove.

Bridal party in Underdaks wedding TV ad