http://theinspirationroom.com/daily/2007/transport-accident-commission-reconstruction/ Advertising creativity from around the world Mon, 13 Feb 2012 09:23:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://theinspirationroom.com/daily/2007/transport-accident-commission-reconstruction/comment-page-1/#comment-5539 deadthevideo Tue, 01 Jul 2008 09:11:08 +0000 http://www.duncans.tv/2007/transport-accident-commission-reconstruction#comment-5539 Didn't the TAC do this sort of ad before? The answer would be yes. In the late 90s they ran a campaign aimed at highlighting safe braking distances. That ad used a road accident as an example, playing it twice. The second time was played in intentional slow motion as a doctor gave a graphic and detailed explanation of what can happen to the human body if struck by a speeding vehicle who doesn't brake in time. It then showed an example of what can happen if a car does brake in time. This new advert has distinct shades of that one. It may be effective, but I feel it is a rehash of an old idea, showing a distinct lack of creativity. Didn’t the TAC do this sort of ad before? The answer would be yes. In the late 90s they ran a campaign aimed at highlighting safe braking distances. That ad used a road accident as an example, playing it twice. The second time was played in intentional slow motion as a doctor gave a graphic and detailed explanation of what can happen to the human body if struck by a speeding vehicle who doesn’t brake in time. It then showed an example of what can happen if a car does brake in time. This new advert has distinct shades of that one. It may be effective, but I feel it is a rehash of an old idea, showing a distinct lack of creativity.

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