Toyota RAV Killer Wasps
Toyota has launched the RAV V6 in Australia with a humorous TV ad in which a nosy neighbour mistakes the phrase “200 kilowatts” for “200 killer wasps”. Panic ensues, with music from Hitchcock’s Psycho, as the whole street dives for cover. The tagline, “Think Faster”, is accompanied by wasps sounding out the Toyota signature tune.
Click on the image below to play the Killer Wasps video.
The Killer Wasps campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director David Nobay, copywriter Steve May, art director Eron Broughton and agency producer Evonne Sciberras, working with Toyota Australia marketing staff Peter Webster, divisional manager, national marketing, and Carlie Harden, commercial vehicle marketing manager.