Toyota Landcruiser Born Of The Earth

Toyota in Australia is presenting the new 4WD Landcruiser 200 as the vehicle born of this Earth in a poetry and scenery rich TV ad. See if you can spot Toyota’s iconic jumping figure at the end of the ad – in the dust.

Toyota Landcruiser Born of the Earth


From the crumpled land,
Life thieving sand,
of grit, and gravel gorge,
the razored rock,
bone dry blocks
of heat and bastard dust,
through the flood ravaged soak,
strangling smoke,
of drought on end on end,
beneath the murderous gaze,
this ancient stage,
life is born again.

Click on the image below to play the video in YouTube

Credits

The Landcruiser campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director David Nobay, art director Peter Buckley, copywriter Tim Brown and agency producer Scott McBurnie.

Filming was shot by director Matt Murphy via Goodoil Films, Sydney, with director of photography Nigel Bluck and producer Matt Long.

Editor was Drew Thompson at Guillotine, Sydney, with art director Peter Baxter.

VFX were produced at Fin Design by executive producer Emma Daines, producer Billy Becket, lead Flame artist Justin Bromley, lead 3D artist Stuart White.

Sound was engineered at Nylon Studios.

  • http://dropkickmonkey.com Chris

    This ad is brilliant. I love the voice over talent on this spot.. He adds just enough drama on his delivery to top this spot off perfectly..

  • Laurence

    I loved the choice of poetry…

    Is this the work of one of the team members… Tim Brown? perhaps or was it sourced from colonial Australian poetry. I am intrigued and trying to find the answer. Any one with any clues? When I first heard it I thought it could have been a pastiche of existing poetry, but on second listen, it just flows too well. hmm

  • eric

    I thought the line was “through the flood ravaged soak”, not “choke” .. isn’t “soak” an australian word for a flood plain?

    For some reason the poem strongly reminded me of a Moody Blues poem, just completely different words.

    “When the white eagle of the North is flying overhead
    The browns, reds and golds of autumn lie in the gutter, dead.
    Remember then, that summer birds with wings of fire flaying
    Came to witness spring’s new hope, born of leaves decaying.
    Just as new life will come from death, love will come at leisure.
    Love of love, love of life and giving without measure
    Gives in return a wondrous yearn of a promise almost seen.
    Live hand-in-hand and together we’ll stand on the threshold of a dream.”

  • David Joy

    I rang the advertising agency and they told me the poem was written by Tim Brown.