Toyota in Australia is presenting the new 4WD Landcruiser 200 as the vehicle born of this Earth in a poetry and scenery rich TV ad. See if you can spot Toyota’s iconic jumping figure at the end of the ad – in the dust.
From the crumpled land,
Life thieving sand,
of grit, and gravel gorge,
the razored rock,
bone dry blocks
of heat and bastard dust,
through the flood ravaged soak,
of drought on end on end,
beneath the murderous gaze,
this ancient stage,
life is born again.
Click on the image below to play the video in YouTube
The Landcruiser campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director David Nobay, art director Peter Buckley, copywriter Tim Brown and agency producer Scott McBurnie.
Editor was Drew Thompson at Guillotine, Sydney, with art director Peter Baxter.
VFX were produced at Fin Design by executive producer Emma Daines, producer Billy Becket, lead Flame artist Justin Bromley, lead 3D artist Stuart White.
Sound was engineered at Nylon Studios.