Tourism Queensland‘s advertising campaign includes “Mostly Fine”, a print advertisement featuring a couple taking a shower under a waterfall. The text: “Where it’s mostly fine, occasional showers. One day you’re on the beach, soaking up the sun. The next you might be in a downpour in the middle of an ancient rainforest. Perfect. Where else but Queensland.”
The website: www.queenslandholidays.com.au includes the text, “Where you’ll fall in love all over again”, and encourages visitors to pursue romance in Queensland honeymoons and escapes.
The campaign was developed at Clemenger Harvie Edge, Brisbane, by creative director Sandy Peacock, copywriters Andrew Bird and Peter Goodall, art director Natalie Ambrosini, and account managers Christine Gannon and Serena Dyson.
Photographer was Alex Buckingham, with retouching by Justin Overell.