Tooheys Tall Men Throw Street Party with Tom Jones

Tooheys New introduced a street party to Australian television screens tonight, featuring multi-coloured wacky inflatable arm-flailing tube men (tall men) grooving to the sounds of Tom Jones’ 1968 hit “Help Yourself”. This is the second instalment in the “For The Love Of Beer” advertising campaign, following the Catapult ad which was launched in February 2006.

End frame from Tooheys Tallmen TV Ad


The Tallmen Street Party has all the hallmarks of the previous ad: larger-than-life figures, colour, partying adults, and a stag. The “Tallmen” ad has been released online at fortheloveofbear.com.au and can be viewed in Vividas format.

Click on the image below to play the video in YouTube

Credits

The Tallmen campaign was developed at Saatchi & Saatchi, Sydney, by executive creative director David Nobay, art director Pete Buckley, copywriter Tim Brown and agency producer Scott McBurnie.

Filming was directed by American Tom Kuntz, via MJZ and Walkabout Films, with producer Nell Jordan, director of photography Seamus McGarvey, executive producer Lizzy Nash and line producer Karen Watson. Tom Kuntz was earlier this year nominated by the Directors Guild of America (DGA) for an award recognizing outstanding directorial achievement in documentary and commercials for 2006. Unfortunately due to his filming schedule with the Tooheys ad he missed the awards ceremony. The award was given to his MJZ colleague Dante Ariola.

Post production was done at Guillotine (Stuart Reeves) and Fanatic Films.

Music Production was done at Nylon Studios.

Lyrics for Help Yourself

Love is like candy on a shelf
You want to taste and help yourself
The sweetest things are there for you
Help yourself, take a few
Thats what I want you to do.

We’re always told repeatedly
The very best in life is free
And if you want to prove it’s true
Baby I’m telling you
This is what you should do
Just help yourself to my lips
To my arms just say the word, and they are yours
Just help yourself to the love,
In my heart your smile has opened up the door
The greatest wealth that exists in the world,
Could never buy what I can give
Just help yourself to my lips
To my arms, and then lets really start to live

Allllllllll right. yeah

My heart has love enough for two
More than enough for me and you
I’m rich with love, a millionaire
Ive so much, its unfair
Why don’t you take a share
Just help yourself to my lips
To my arms just say the word, and they are yours
Just help yourself to the love,
In my heart your smile has opened up the door
The greatest wealth that exists in the world
Could never buy what I can give
So help yourself to my lips, to my arms
And then lets really start to live
Just help yourself to my lips
To my arms just say the word, and they are yours
Just help yourself to the love

  • Bob Clare

    Bloody fantastic ad. Where can I get a copy to run on my pc? You’re on a winner.

  • Katrina

    OMG this add is awesome i cant get the some outta my head and the ballon people crack me up everytime i see them lol, well done where can i download it?????

  • Jeff from Cairns

    A very creative and fun ad, so good in fact I brought my first Tooheys New to see if the taste was as good as the ad… Not really but a good drop anyway !!!

  • Nick

    I thought alcohol ads were not supposed to appeal to kids! I think I am missing the point.

  • Shirley

    I just love this ad but most of all I love those Balloon Men.
    I would love to know if I could hire or purchase some of these men.

  • Deb Brown

    please let me know where ad was filmed ( street location )
    great ad
    kinds regards

  • nicksta

    can u tell me what the song is called i know tom jones sings it but can u plz tell me
    thx nicksta

  • http://theinspirationroom.com/daily Duncan

    Help Yourself Nicksta

  • brewstar

    bikini girl is reason i drink tooheys. information about her please. photo?