Tonka Sandpits

Tonka, the Hasbro toys, trucks and cars for boys, is promoted in the sandpit environment in this Australian advertising campaign. Sandpits are transformed in open cut mine, a construction site and an underground building site – reminding men of their boyhood adventures with Tonka products.

Opencut mine in Tonka sandpit

Construction site in Tonka sandpit

Underground building site in Tonka sandpit


The sandpit campaign was developed at DDB Australia, Sydney, by executive creative director Matt Eastwood, deputy creative director Steve Back, copywriter Tim Cairns, art director Tim Green, account staff Chris Brown and Mary Graham, with photography by George Scott and retouching by Cream Studios and Dennis Monk.