Tonka Sandpits
Tonka, the Hasbro toys, trucks and cars for boys, is promoted in the sandpit environment in this Australian advertising campaign. Sandpits are transformed in open cut mine, a construction site and an underground building site – reminding men of their boyhood adventures with Tonka products.
Credits
The sandpit campaign was developed at DDB, Sydney, Australia by executive creative director Matt Eastwood, deputy creative director Steve Back, copywriter Tim Cairns, art director Tim Green, account staff Chris Brown and Mary Graham, with photography by George Scott and retouching by Cream and Dennis Monk.
via Ads of the World
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Posted in Inspiration, Print Press Posters Billboards
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(4.92 out of 5)
It was not just boys who had fun with Tonka toys. As kids we used to use the dumptruck to push each other around and now our kids are using the same rusty toys to play in the sandbox. They are practically antiques yet indestructable, just desperately in need of a healthy coat of Krylon.