The Sunday Times Style Magazine Ripped

The Sunday Times Style Magazine makes the connection between paper and fashion with a TV ad in which a woman continues to tear off her clothes (as if they were paper) until she’s satisfied with her look. Her discarded clothes are crumpled and dropped to the floor.

Sunday Times Style Magazine Rip advert


The Rip spot was developed for The Sunday Times at RKCR/Y&R by creative director Mark Roalfe, creatives Joe Fitzgerald and Kim Hutcheson and agency producer Dannie Stewart.

Filming was shot by Scott Lyon via Outsider, London, with producer Zeno Campbell and director of photography Ray Coates.

Post production was done at The Mill, London. Editor was Tom Lindsay at Trim.

Music is “The Greed”, by SchwaB, from the recently released album, Schwab Family System.