For Breast Cancer the Killer Figure is not 36
Hong Kong Cancer Fund is alerting women to the importance of early detection of breast cancer. “The killer figure is not 36. It is 24. One in every 24 women will develop breast cancer in Hong Kong. Early detection saves lives”.
The campaign was developed at J Walter Thompson, Hong Kong, by Carol Lam, Francis Hung, Bowie Yiu, Ringo Tang, Barbara Yeung, and Chan Chi-ming.