Unilever tries out a new approach to advertising for Axe with a Thanksgiving Ode to Axe – all in the style of a user generated viral video. Jeff and friends record their online gratitude for the women they’ve encountered…
Click on the image below to play the video in YouTube
Thanks to All Involved
The Ode to Axe was created at BBH, New York by executive creative director Kevin Roddy, creative directors Pelle Sjoenell and Calle Sjoenell, creatives Adam Reeves and Molly Sheahan, broadcast head of production Bruce Wellington, and associate broadcast producer Chad Utsch.
Filming was shot by director Peter Rosch via Humble, with executive producer Eric Berkowitz, producer Kristin Tomborello and editor Mark Block.
Music was composed by Jason Gleed and John Sneider at JSM, with executive producers Joel Simon and Marc Algranti, and sound engineer Hoover Le.