Telstra Spread The Good Stuff

Telstra is promoting its 3G service for pay mobile phones in an integrated campaign, ‘Spread the Good Stuff’. The four TV ads each end with a small Telstra box popping open to reveal a plethora of colours. The ads, Comedy, Music, Party and Catch are available online at www.spreadthegoodstuff.com.au.

Woman opens Telstra Good Stuff box


Catch – Pass the Magic

Customers open and share boxes of many colours and sizes. A box is passed from person to person, revealing a new package each time it is opened, a reference to the party game ‘Pass The Parcel”.

Click on the image below to play the video in YouTube

Credits

The ‘Spread The Good Stuff’ campaign was developed at George Patterson Y&R, Melbourne, by creative director Michael Stanford, copywriters Bart Pawlak and Maryanne Plummer, art directors Paolo Meucci and Robbie Kantor, head of TV Brendan Johnson and agency producer Marcus Eley.

The creative team at George Patts Y&R hit upon the idea of a magic box as a symbol that can take on many meanings, encompass different ideas and contain any number of items: think Pandora’s Box, a jack-in-the-box, a box of tricks. A box is a very convenient metaphor for a company like Telstra that offers such a diverse range of products and services.

Filming was directed by Josh Baker via Sydney Film Company with producer Nicole Crozier.

Editor was Drew Thompson at Guillotine, Sydney.

Original music “Sunkissed”, was composed by Oli Chang, arranged and recorded at Nylon Studios. Lyrics include, “You got a nice sort of name like a, o holiday, and if he shows me the old times, I’m sure that we can lie awake a while”. Watch out for the release of the song at the Nylon Studios MySpace site.

Woman opens Telstra Good Stuff box

Post production was done at Fuel, Sydney, by VFX supervisor Simon Maddison, VFX producer Dave Kelly, designers Ben Kovar, Marianne Khoo, Luke Bubb, 3D Lead Chris French, 3D Team Sebastian Fletcher, Roy Malhi, James McCallum, Anders Thonell, Flame artists Karen Fabling, Edwin So, Chris Scott.

Fuel designer Ben Kovar worked closely with both the agency and director on developing the end logo and its reveal – a carnival of colour and exuberant imagery. Ben drew on many eclectic influences in the design phase – Tibetan sand paintings, South American art, even Japanese flower arrangement. He explains, “I was definitely attracted to a bold colour palette, especially considering some of the brands and services the design had to represent like MTV, Comedy Channel, ‘dating’, ‘SMS’ and ‘search’. It took a lot of ‘to-ing and fro-ing’ to get it right – to make a whole lot of stuff work as a whole”.

Fuel’s VFX supervisor on the campaign, Simon Maddison, remembers that the director didn’t want the design to look superimposed on the commercial, “Josh was very clear that he wanted the animated logo to look as if it belonged in the shot. To this end, Fuel gave the design a slightly weathered texture like that of creased or torn paper to compliment the ‘pass the parcel’ motif, matching the lighting to the location and grading the logo in Flame so it would sit seamlessly in with the live action”.

  • James

    i would like to know the song name on this add
    i like it alot if any one knows could you please send to the e-mail i entered above.

  • tash

    Whats the song to this add called??

    Email me at tash.xo@hotmail.com

    =]

  • kearney

    hi what is the song name and who is it by? thanks

  • kt gee

    i want that song too!!!!!!!!!!!!!
    let me no aswell!

  • rob R

    that song is so so catchy i love it!! please can u tell me wat it is!!
    i love this add.. its awesome

    pls email it 2 me!

  • mel

    yess i love that song can you please let me know what its called aswell please =)

  • Melta

    can you please send me the name and artist of the song or copy of it? It’s a great song

  • andrew

    me to please lol i love that song please send me a email of the artist and title thank

  • andrew

    me to i love this song please send e the song lol and title name to my emmail thanks

  • Guy

    Yer ive looked everywhere for that song its awesome… can u please tell me the artist and name of the song aswell please
    guy_devos18@hotmail.com

  • Michelle

    LOVE the background music – bop along every time it comes on – please send me title and artist to my email THANKS

  • http://theinspirationroom.com/daily Duncan

    OK people I’ve tracked down the details on the music and added them to the post.

  • amy.

    whats the song called?
    please i would love to know!

  • http://www.ag.com abdwinanwen

    i think song is called Sunkissed by Oli Chang, there is a link somewhere on this page saying what song it is….

  • siggi

    this song is awesome

  • quinny

    the song is called sunkissed by nylon studios, it was originally only made for the add but due to popular demand it is being finished and released hopefully very soon. search nylon studios on myspace under the music section, this is the first place it is being shown.

  • Quark™

    LYRICS???

  • Richmond

    You can download the song from the website http://www.spreadthegoodstuff.com.au/
    you just click on the purple box when you enter the site and save the zip.

  • Alex

    THe song is ‘Sunkissed’ by iLo. You can download the track for free at spreadthegoodstuff.com.au. Rollover the purple box on the homepage and click to download. Enjoy!!!

  • jessup

    not sure about the lyrics, but it is catchy isn’t it. feels like summer. thanks for the link alex!

  • http://theinspirationroom.com/daily Duncan

    Folks – I’ve written the information about the song in the post above.

    Original music Sunkissed, was composed by Oli Chang, arranged and recorded at Nylon Studios. Lyrics include, “You got a nice sort of name like a, o holiday, and if he shows me the old times, I’m sure that we can lie awake a while”. Watch out for the release of the song at the Nylon Studios MySpace site.

  • Tiggs

    i no the name of this song

    its Sunkissed by iLo

  • dylan

    would love to know the name of the song, with the artist thankyou

  • jill

    its “sunkissed” by ilo
    you can download it on this website
    http://www.spreadthegoodstuff.com.au/
    =]

  • tegan

    hi
    i was just wondering, in one of the ads a blonde girl walks into a party, to go upstairs and find her friends. but i was wondering if anyone could help me find the dress that the blonde girl wears in the ad.

    thanx

  • leanne

    hi i was just wondering if anyone knew where i could get the patchwork dress out of the telstra ad where the blond girl walks into a party and upto her friends, thanks heaps

  • sherina

    the song is by ilo its called sunkissed you can find it on nylon studios myspace!

  • Vanessa

    The dress that the blonde girl is wearing is an alice mccall dress, it was from a few seasons ago though!

  • Shens Shensington

    the full music track is available to listen to at the following myspace profile: http://www.myspace.com/olechang

    I found a way to download it, if they released the track I’d buy it.
    :)

  • ishmam

    hey guys i found a way 2 download.
    go to limewire, search sunkissed, and w8 for bout 5 min. only 1 of the links out of like the 100 is actually the proper song. i got it. it is 2531 kb

  • Alice

    Hey i wanted to know what is model of the small car in the second ad with the group of friends. They go to the beach. It’s also in the Ultra pads commercial when the girl slides off the tree into her friend’s car.

  • ishmam

    ferrari scuderia

  • grace+

    hey the song is sunkissed by iLo

    you can find it on his myspace here:
    http://www.myspace.com/olechang

    love the song. finally found it. yay.

    x

  • ishmam

    hey guys i found a way 2 download.
    go to limewire, search sunkissed, and w8 for bout 5 min. only 1 of the links out of like the 100 is actually the proper song. i got it. it is 2531 kb

    U CANT DOWNLOAD IT FROM MYSPACE

  • Courtney Meiklejohn

    it is called sunkissed by ILO available on itunes

  • Georgia

    Oh yes i finally have this song, i’ve been waiting for ages 2 find the name of this song and now i finally have it. YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAY, im so happy, and it is such an awesome song i looooooooooooooooooove it

  • Dave

    on the spread the good stuff website, click on ‘fun stuff’ – not the menu options below it (they end up taking you to some foxtel page) then you can see the option to download it.

  • http://www.myspace.com/lozza1414 Lauren

    Hey Umm for those who want to know the name of this song its Sunkissed by oLi or some people say Oli thx =]

  • Jane

    Does anyone know where I can find the GORGEOUS creamy/white dress that the girl is wearing in the latest ad where she is packing her bag for a pool party??!! I ADORE IT!! Thanks very much!!

  • shannon

    yes yes yes, i am also chasing the adorable white dress, please anyone let us know…

  • tiffy

    please! please please! someone help me, i love that white dress from the recent ad, its sooo cute and exactly what im looking for. please if anyone knows where i can find it let me know. cheers xx

  • Adrienne

    yes i want that white dress to!! i’ve searched everywhere please if anyone knows post it up here! thanks

  • mary

    wats the name of the telstra song that goes u got a nice something then has a lot of hu hu hu huhuhuhu.. if u no please email me the name and artist thanks!