Target Toy Sale in Big Hands

Target Australia promoted its annual Big Toy Sale with an innovative media campaign, “Big Hands”. Outside a Target store actors dressed up as big toys (two wrestlers, a soldier, a bride and groom) and attached oversized hands to their costumes. Once the big toys started performing, it created the illusion that the hands were actually playing with them.

Actors in big hands enact wedding


Actors in big hands enact wedding

Actors in big hands enact wrestling match

Actors in big hands enact wrestling match

Actor in big hands enacts battle

Actor in big hands enacts battle

Credits

The Big Hands campaign was developed at The Campaign Palace, Melbourne, Australia, by creative directors Tony Leishman and Christine Isaac, copywriter Pat Lennox, art director Ben Green, production manager Fiona Gillies, account executive Rennie Freer.

The campaign won a bronze award for innovative media at the Clio Awards 2007 and has been shortlisted for awards at Cannes 2007.

Filed under: Print, Target

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  • isobel roberts

    I am trying to find the type and price of a sandpit you had in the midland wa store a couple of months ago but find your site very user unfriendly- please supply me with the details if you have them- it was in the shape of a ship and approx $400.00

  • http://theinspirationroom.com/daily Duncan

    Isobel I doubt if anyone from Target reads this post. You’re best to use the phone.